1994

Formal collaborations were established with international leaders in iron oxide production.

1992

The inception of New Favor Industry Co., Ltd. marked our entry into the iron oxide market, with ambitions to penetrate the neodymium iron boron sector.

1989

Our founder embarked on a pivotal journey to Japan to engage with the pioneers of neodymium iron boron magnets.

1986

Our founder sourced high-quality rare earth neodymium iron boron from Baotou, China, laying the foundation for our journey.